...

“Japow” – Japan’s legendary powder snow – is world-famous for its light, dry consistency, making Niseko and Rusutsu a dream for skiers and snowboarders. After visiting Hokkaido twice, a decade apart, I was blown away each time by the sheer quality of the snow and the unique ski culture. Inspired by the experience, I created this Japow apparel line to bring the stoke home with you—whether you’re carving deep powder or just dreaming of your next trip.

Man wearing a Japow Rusutsu Resort Hokkaido T-shirt, kneeling with a border collie at an outdoor agility park
Skier taking a selfie at the base of Niseko on a heavy powder day in Hokkaido, Japan. Dressed in a white ski jacket, mirrored goggles, and a beanie with a Colorado Saram patch, they are covered in fresh snow as skiers and gondolas fade into the snowy background.
Man wearing a Japow Niseko retro t-shirt and Japow trucker hat during a spring mountain hike in South Korea

🇯🇵 Japow Apparel ⛷️

Account
Store Home
Cart
Shipping Rates
Return Policy

Related Products

[dipl_woo_products_accordion include_categories=”157,164″ show_categories=”off” _builder_version=”4.27.4″ _module_preset=”default” categories_text_color=”#FFD700″ price_text_color=”#FFFFFF” custom_add_to_cart=”on” add_to_cart_text_size=”18px” add_to_cart_text_color=”#FFD700″ add_to_cart_border_radius=”8px” add_to_cart_icon=”||fa||900″ add_to_cart_text_size_tablet=”14px” add_to_cart_text_size_phone=”12px” add_to_cart_text_size_last_edited=”on|desktop” border_radii_sale_badge=”on|10px|10px|10px|10px” border_radii=”on|12px|12px|12px|12px” global_colors_info=”{}” theme_builder_area=”et_body_layout”][/dipl_woo_products_accordion]