“Japow” – Japan’s legendary powder snow – is world-famous for its light, dry consistency, making Niseko and Rusutsu a dream for skiers and snowboarders. After visiting Hokkaido twice, a decade apart, I was blown away each time by the sheer quality of the snow and the unique ski culture. Inspired by the experience, I created this Japow apparel line to bring the stoke home with you—whether you’re carving deep powder or just dreaming of your next trip.